Web
hosting Services and Domain names
Choosing
an appropriate domain name is very important. First and foremost, when it comes
to domain names, try to stay away from the silly, stupid, ridiculous or clever.
Keep your domain name simple and make it something your customers can remember
if they lose the link to your business website.
Take
note that, while your domain name on Geocities or AOL may seem like the least
expensive way to go, it may also get you dropped from certain search engines.
Some search engines ignore domain addresses that reside on these ‘free servers’
or on the ‘cheap’ servers.
Even
if your site is recognized and considered by search engines, a professional
domain name that uses your primary company name or associated words is likely
to get more attention and be considered as a stable business by your
prospective customers.
Purchasing
domain names are not that expensive which cost about $100 and there are many companies
that can register the name for you, provided it is available and has not
already been used by another company.
Using
one of your keywords in your domain name can increase your score on some search
engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com,
if that domain name was available.
You
might also choose to establish more than one domain name using keywords and
then link your ‘doorway’ domain sites to your primary site. But you will have
to pay for each of the domain name and also the monthly hosting fees. It all
depends on the type and size of your business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites.
So put at least a page of content on the doorway site with some useful
information and then link it to your primary site. But don’t design it as an
empty page. The other reason being, you can have one, three, five, or even more
email addresses that all contain your business name, and give your business a
professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are
dealing with a stable, professional business operation.
No need for customers to understand how you manage all your email
boxes on your domain. They just need to feel your business is dependable and
reputable.
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